AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps in Latin America Q4 2024
Explore the performance trends of the top consumer finance applications in Latin America during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top consumer finance applications in Latin America demonstrated varied performance across downloads and active users, as per Sensor Tower data.
Nu, developed by NU PAGAMENTOS S/A, maintained a robust presence with weekly downloads fluctuating between 670K and 820K. The app experienced a slight decline in weekly active users from 108M to around 107M by the end of December.
The Banco Itaú: Conta, Cartão e + app saw significant peaks in downloads, notably reaching over 1M in the week of December 9. Active users increased steadily, culminating in approximately 37M by the end of the quarter.
Banco Santander Brasil experienced steady weekly downloads, ranging from 320K to 420K. Active users showed a consistent trend, with numbers hovering around 39M by the quarter's close.
Inter - Send Money saw a decline in downloads from 350K to approximately 220K towards the end of December. However, weekly active users remained stable, fluctuating around 36M.
Lastly, BBVA México maintained a consistent download rate, averaging 270K to 300K weekly. The app's active user base remained strong, closing the quarter at about 29M.
For deeper insights into these trends, visit Sensor Tower for comprehensive analytics and data.
